About us
Squooshland
- A soft planet in the palm of your hand, healing every inch of anxiety -
(For Squooshland | Stress-Relief Squishy Toys Brand)
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Origin - When the "Stress Planet" meets the "Soft Revolution"
In the fast-paced modern world, everyone is a high-speed rotating asteroid - work, social interaction, and information explosion make us tense. Late one night in 2025, Kat, the founder of Squooshland, curled up in the corner of her apartment, her fingertips unconsciously stroking a ball of stone clay that had already dried and hardened. At that moment, she suddenly realized: "Humans need the most primitive way to relieve stress - pinch, knead, press, and touch the world purely like a child. "
So, Squooshland was born. The name comes from the combination of "Squish" (gentle squeeze) and "Wonderland" (Fantasy Paradise), implying the use of soft power to rebuild a healing planet in the palm of your hand.
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Mission — We don’t sell toys, we sell emotions
In the universe of Squooshland, every squishy toy is a “living emotional container”:
- Slow-rebound animal squishy - like a guardian beast that swallows anxiety;
- “Breathing”toast squishy - makes a subtle sound when pressed, like white noise meditation;
- Gradient-colored heart squishy - changes color with the intensity of light, becoming an “emotional barometer” for adults.
We believe: "Decompression should not be a luxury, but a daily ritual within reach."
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Soul - Human nature is softer than softness
｜Material philosophy｜
Squooshland rejects the cold feeling of industrialization:
- Food-grade silicone - safe enough for babies to chew (but we do not recommend chewing);
- CE certification
｜Design philosophy｜
"Anti-refinement" is our rebellion:
- Deliberately retain the pores and textures of hand-casting, because "imperfection is the background of real life"
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The future - Let all mankind "squeeze" into a ball
Squooshland is not only a toy brand, but also a "gentle resistance movement" -
Resist the tyranny of efficiency first, resist the shackles of emotional shame.
"Now, take a deep breath and hold the soft planet that belongs to you."
"Pressure? Just crush it."
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